Go-to-Market (GTM) Strategy
Expert Insights, Proven Frameworks, and Data-Driven Execution for Market Success
Expanding into Japan or Southeast Asia requires a strategic blend of market insight, operational precision, and execution excellence. At 01GROWTH, we specialize in helping businesses achieve sustainable growth in these dynamic markets through our tailored Go-to-Market (GTM) strategies. With a proven track record and globally standardized frameworks, we offer the expertise and tools you need to succeed.
Extensive Experience in New Market Entry Strategies
Our team brings extensive expertise, honed through years of experience with Silicon Valley startups, Japanese and global ventures, and innovative projects within large corporations. Whether you’re launching a new product or entering a new region, we tailor our strategies to align with your business goals and target audience, delivering measurable results and sustainable growth.
Standardized Operational Models and Technology
We go beyond strategy development by incorporating a deep understanding of operational models. We help design your operation models to support seamless strategy execution. From leveraging AI and machine learning for predictive insights to designing adaptable operational models, we enable businesses to make informed, data-driven decisions that maximize efficiency and outcomes.
Our Comprehensive GTM Approach
- Market Research & Analysis
In-depth research forms the foundation of every successful GTM strategy. We uncover critical insights into industry trends, growth opportunities, and potential challenges, providing you with a clear understanding of your market landscape.
- Competitor Analysis
Understanding your competition is key to differentiation. We conduct thorough analyses to identify market gaps and unique opportunities, ensuring your offering stands out.
- Customized GTM Planning
We craft bespoke GTM plans tailored to your goals and target market. This includes creating compelling messaging, selecting optimal channels, and developing detailed launch timelines. Our plans also include sales enablement resources to empower your team.
- Execution Support with Data-Driven Precision
Strategy execution is where the magic happens. Our team supports you through the implementation phase, employing data-driven methodologies to refine and optimize your efforts continuously. By leveraging advanced analytics and predictive technologies, we ensure you achieve maximum ROI and sustained market leadership.
At 01GROWTH, we combine global expertise with a localized approach to help businesses thrive in the Japanese and Southeast Asian markets. Partner with us to turn your vision into a reality, powered by strategies that deliver real, measurable success.
GTM戦略とマーケティング戦略の違いは何ですか？
マーケティング戦略が主にマーケティング部門の活動計画であるのに対し、GTM戦略はマーケティング・営業・カスタマーサクセスを含むレベニュー組織全体の包括的な行動計画です。ICP、バリュープロポジション、GTMモーション、レベニュープロセス、KPIまでを部門横断で統一し、製品が顧客に届くまでの全プロセスを設計します。
GTM戦略とRevOpsの関係を教えてください。
GTM戦略が「戦略の統合」であるのに対し、RevOpsは「データ・テクノロジーの統合」です。GTM戦略はRevOpsの設計図にあたり、戦略・戦術・実行・ガバナンスがアラインされて初めて、データに基づく意思決定と運用の高度化が可能になります。GTM戦略なしにRevOpsツールだけを導入しても、場当たり的な改修が繰り返されることになります。
どのような企業が対象ですか？
新規市場への参入や既存事業の再構築を検討しているB2B企業、マーケティング・営業・CSの連携に課題を抱える企業が主な対象です。企業規模や業種は問いませんが、部門横断でのワークショップ参加が成果の前提となります。
ワークショップは何名まで参加できますか？期間はどのくらいですか？
標準は1日集中形式です。参加人数・部門構成に応じて事前ミーティングで設計するため、まずはご相談ください。事前ブリーフィング、当日のワークショップ、事後の振り返り会がセットになっています。
ワークショップ後の実行支援はありますか？
あります。策定したGTM戦略をRevOpsの実装に落とし込むRevOps構築支援、実行標準を文書化するRevOps Playbook策定、継続的な助言を提供するレベニューアクセラレーションプログラム（RAP）へシームレスに移行できます。
