Marketing Operations Alignment and Development
Streamline Marketing for Local Impact and Global Alignment
In today’s competitive landscape, marketing success isn’t just about creativity—it’s about operational excellence. At 01GROWTH, we specialize in building robust marketing operations that seamlessly connect local teams with global strategies. By aligning workflows, streamlining processes, and integrating cutting-edge tools, we empower your teams to perform with precision and deliver measurable results. Whether you’re looking to optimize your existing Japanese marketing team or build an entirely new operational framework, we have the expertise to make your vision a reality.
Marketing Operational Model Development
Every high-performing marketing team operates on a strong foundation. At 01GROWTH, we design and implement marketing operational models that are customized to your business goals and tailored to the complexities of the Japanese market. Our solutions ensure your teams are equipped to launch impactful campaigns, improve efficiency, and achieve sustained growth.
- Customized Operational Frameworks: We craft scalable frameworks designed to adapt to changing market conditions and business needs.
- Technology Integration: We ensure your marketing stack supports your strategy, implementing tools and systems that drive collaboration, efficiency, and ROI.
- Process Documentation & Training: Comprehensive training and documentation ensure your team is equipped to leverage operational systems effectively.
Local and Global Marketing Operations Alignment
Operating in a global market requires seamless coordination between headquarters and regional teams. We help businesses align their Japanese marketing operations with global strategies, creating a unified approach that maintains local relevance while supporting overarching objectives.
- Strategic Alignment: We ensure your Japanese marketing team’s activities align with global goals, eliminating silos and fostering collaboration.
- Consistent Messaging: Our alignment services help maintain brand consistency while allowing for localization that resonates with the Japanese audience.
- Cross-Team Integration: We optimize workflows between your local and global teams to improve communication, efficiency, and performance.
Why Choose Us?
With extensive experience in both global and Japanese markets, our team understands the challenges businesses face when managing marketing operations across regions. Our team is not only equipped with practical expertise but is also recognized as a thought leader in the industry. In fact, our members authored Japan’s first specialized book on Marketing Operations: マーケティングオペレーション（MOps）の教科書 専門チームでマーケターの生産性を上げる米国発の新常識」（MarkeZine BOOKS）
From strategic planning to seamless execution and ongoing optimization, 01GROWTH delivers the tools, processes, and insights your teams need to thrive. Partner with us to transform your marketing operations into a streamlined engine for growth—locally and globally.
MOps（マーケティングオペレーション）とは何ですか？
マーケティング組織の生産性を高めるために、プロセス・データ・テクノロジーの設計と運用を専門的に担う米国発の職能・組織機能です。キャンペーン管理、MA/CRM運用、リードマネジメント、効果測定などを標準化し、マーケターが戦略とクリエイティブに集中できる環境をつくります。
MOpsとRevOpsの違いは何ですか？
MOpsがマーケティング部門のオペレーションを専門に扱うのに対し、RevOpsはマーケティング・営業・カスタマーサクセスを横断するレベニュープロセス全体を統合管理します。MOpsはRevOpsを構成する機能の一つと位置づけられ、当社では両方を一貫した設計思想で支援します。
アセスメントだけの依頼はできますか？
できます。5カテゴリ・100項目超のアセスメントとTCO/ROI分析、優先順位のレコメンデーションまでを単体で提供可能です。診断結果を踏まえて、ロードマップ策定以降を継続するかをご判断いただけます。
TCO分析では何がわかりますか？
人件費・ツールライセンス・外注費といった顕在コストに加え、対応漏れリードによる機会損失、育成・学習コスト、内部調整コストなどの潜在コストまで分解し、マーケティング組織のコスト構造を可視化します。そのうえで、高ROI領域への再投資や定常運用の変動費化など、投資ポートフォリオの組み替え案までご提示します。
実行支援はどこまで任せられますか？
サービスレベルに応じて、単一領域の運用支援（Light）から、複数領域の運用と改善サイクル構築（Standard）、戦略レビュー・人材育成まで含む包括支援（Full）まで選択できます。専門組織を内製することなく、戦略から実行までを一気通貫で推進する体制も構築可能です。
