01GROWTH Inc. (Headquarters: Kyoto, Japan, CEO: Tatsuro Marui), with a proven track record in marketing operations design and implementation across Japan and global markets, announces the successful execution of a GTM (Go-To-Market) strategy workshop for NEC Solution Innovators, Ltd. (Headquarters: Koto-ku, Tokyo, President & CEO: Chikara Ishii). This workshop focused on enhancing NEC Solution Innovators' sales and marketing strategies.
■Background
NEC Solution Innovators' sales and marketing divisions have been shifting focus from emphasizing "revenue" to prioritizing "profit" as part of their growth strategy. Through a business analysis centered on profitability, it became evident that the diversification of business areas led to resource fragmentation, making it difficult to pursue profitability in certain sectors. As a result, a strategy focusing on business area consolidation and resource optimization to improve profitability was initiated in FY2022. To align with this approach, 01GROWTH Inc.'s GTM strategy workshop was adopted to guide the collaboration between sales and marketing in delivering value to customers.
■About This Case
01GROWTH Inc. offers workshop services to help revenue organizations collaborate in formulating GTM strategies. Recently, this service was provided to the sales and marketing divisions of NEC Solution Innovators. Insights and reflections from the workshop were shared by Keiichi Iijima, Director of Marketing Promotion, Daisuke Sezaki, Manager of DX Architecture, Takashi Mieno, Senior Associate, Yoshihiro Maruyama, General Manager of Sales, Masayasu Ishii, Senior Professional, Yuichi Hasegawa, Senior Associate, and Akari Sato, Associate. For further details, please refer to the article below.
URL: https://www.01growth.com/case-study/nec-solution-innovators
*About Marketing Operations (MOps)
MOps refers to the function that oversees and designs tactical operations by integrating people, marketing technologies, and marketing processes. Often referred to as the bridge between marketing and IT, professionals with expertise in marketing technologies, analytics, and execution play a key role in bridging the gap between IT departments and field marketing teams responsible for executing marketing campaigns. MOps is often structured close to the CMO or management teams to facilitate organizational marketing operations that are not dependent on individuals but are systematic. In the West, many professionals transition into MOps roles after gaining experience in field marketing or IT departments, often as part of their career advancement.
About 01GROWTH Inc.
With experience in marketing, customer success, and sales roles at global companies and abroad, we specialize in identifying and addressing challenges within revenue organizations, offering consulting and talent development services. Our expertise lies in areas that are still emerging in Japan, such as marketing operations and customer success operations, including the necessary processes, organizational structures, and strategic and tactical design methods. At 01GROWTH, we operate with the mantra "A catalyst for business growth – We take your business from zero to one and support you behind the scenes," providing comprehensive services to help build effective revenue organizations. For more information, please visit: https://www.01growth.com/about/01growth.
