01GROWTH Inc. (Headquarters: Kyoto, Japan; CEO: Tatsuro Marui), with a proven track record in supporting the design and implementation of marketing operations across global offices, has announced its provision of marketing talent development services to Creative Survey Inc. (Headquarters: Minato, Tokyo; CEO: Shingo Ishino). This collaboration aims to support the company's company-wide marketing reskilling initiative for their "Ask One" platform.
Background
Creative Survey, with the mission to "transform customer feedback into opportunities," has entered a transformative phase following the release of its multi-channel form, "Ask One," in the fall of 2023. Recognizing the critical importance of this period, the company sought to move away from relying on experience and intuition, aiming for non-linear growth through the implementation of a standardized, reproducible organizational model. They believed that revisiting the fundamentals of marketing, including its essential background, would enable the standardization of common language and the enhancement of practical skills across the organization.
Regarding this initiative
ZeroOneGrowth offers an e-learning service, the Digital Marketing School, which provides global-standard knowledge on marketing strategy and organizational design. This service was provided to support the learning efforts of all employees at Creative Survey. We spoke with Shingo Ishino, CEO of Creative Survey, and Ayaka Tokohara from the Inside Sales Department, who shared their insights on the background and impact of the initiative. For more details, please refer to the article below.
https://www.01growth.com/case-study/creativesurvey
*MarketingOperations (MOps)
MarketingOperations (MOps) refers to a function that designs and maintains strategieswhile overseeing the integration of people, marketing technology, and marketingprocesses. Often called the bridge between marketing and IT, MOps professionalsbring specialized knowledge of marketing technology, analytical skills, andexecution capabilities to connect the IT department with field marketing, wheremarketing campaigns are implemented. This approach ensures that marketingoperations are not dependent on individuals but are systematically organized.MOps teams are often closely aligned with the CMO or management teams, and inWestern markets, professionals with experience in field marketing or ITdepartments often transition into MOps roles as part of their careerprogression.
About 01GROWTH Inc.
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth.
