01GROWTH Co., Ltd. (Headquarters: Kyoto, Japan; CEO: Tatsuro Marui; hereinafter "01GROWTH"), with an extensive track record in supporting revenue organizations across GTM (Go-To-Market) strategy※1 planning and operational model design and implementation, is pleased to announce the launch, as of June 2026, of a support service for achieving "Zero-Touch CRM Operations," in which AI agents autonomously handle CRM data entry, updates, and maintenance.
This service is based on 01GROWTH's own experience transforming its internal revenue operations into a zero-touch model. It combines the company's accumulated expertise in GTM strategy and RevOps (Revenue Operations)※2 with the hands-on AI agent implementation know-how developed in-house, providing end-to-end support for advancing CRM operations at Japanese companies.
Background
For many Japanese companies, CRM is a critical foundation supporting their core revenue activities. At the same time, the operational burden of data entry, updates, and maintaining operational rules is significant, and many organizations struggle to fully leverage their CRM. With so much time spent on daily input, updates, and data maintenance, operations can become siloed, and maintaining data quality becomes a persistent challenge.
Against this backdrop, there has been growing interest in recent years in "agentic AI"—AI that autonomously performs work—prompting a reexamination of human-dependent operations and an increasing interest in CRM infrastructure that allows AI to safely leverage customer data.
In response to this shift, 01GROWTH first transformed its own revenue operations into a zero-touch model. Through activities such as custom data modeling, data migration from legacy CRM systems, and the automation of CRM operations using AI agents via MCP Server※3, the company built and refined its own hands-on operations, accumulating knowledge through actual practice. Today, three AI agents covering the administrative, sales, and marketing domains operate around the clock, with human team members responsible only for review and approval via Slack (Figures 1 and 2). Building on this practical experience, 01GROWTH now formally offers this implementation support service to Japanese companies.
What Is Zero-Touch CRM Operations?
Zero-Touch CRM Operations is an operating model in which CRM data entry, updates, deduplication, and maintenance are not performed manually by humans, but instead carried out autonomously by AI agents reading signals from emails, meetings, calendars, and other sources. Human team members are responsible only for key decisions and approvals via communication tools such as Slack, bringing manual CRM maintenance work as close to zero as possible. Rather than delegating everything to AI, the model is designed with a Human-in-the-Loop approach—ensuring human involvement at critical junctures—maintaining data quality and governance while freeing sales and marketing professionals to focus on client engagement and strategy.
01GROWTH's AI Agent Operations
Figure 1: Overview of the AI agent structure operating at 01GROWTH. Three AI agents cover the administrative, sales, and marketing domains respectively, using Slack as the interface for human interaction (approvals, consultations, reports, and notifications), and operate across multiple tools to achieve zero-touch operations.
Key Workflows of 01GROWTH's Sales AI Agent
Figure 2: Key workflows of the AI agent covering the sales domain. The agent autonomously handles new company and contact registration and enrichment, appointment email delivery, detection and analysis of deal signals, and buying group identification and role analysis—with humans responsible only for review and approval via Slack.
Challenges This Service Addresses
Through Zero-Touch CRM Operations powered by agentic AI, 01GROWTH helps organizations address the structural challenges that have long burdened revenue teams.
Free Sales Teams from Data Entry
AI agents read incoming emails and meeting records to automatically update customer data. Sales professionals are freed from tedious CRM entry tasks, reclaiming time to focus on the client conversations and proposals that drive results.
Visualize Who Is Buying
Behind every deal, AI identifies the buying group involved in the purchase decision and automatically associates the relevant stakeholders with the corresponding opportunity. This makes it easier to visualize and track all participants in the increasingly complex B2B buying process.
Prove Marketing's Contribution in Numbers
Which initiatives moved which deals, and by how much? With data flowing consistently and without silos, marketing ROI can be demonstrated not as vague conjecture but as solid evidence—powerfully supporting investment decisions.
Run AI on Data That Stays Within Your Environment
AI agents can operate within your own data warehouse environment, allowing you to leverage AI capabilities while keeping sensitive customer information in-house. This enables AI adoption while minimizing risks of data leakage and external dependency.
Move Beyond Designing Input Screens
Traditional CRM operations have required significant effort to optimize input forms—adding fields and redesigning screens each time. In a zero-touch model where AI agents handle data entry and updates, organizations can move away from designs centered on human interaction with screens, and shift toward data structures optimized for AI processing.
Our goal is "zero-touch operations"※4—where CRM maintenance tasks such as data entry, updates, and upkeep are not handled by humans manually, but carried out autonomously and continuously by AI agents. We are ready to share the know-how we have established through our own practice.
01GROWTH's Support Offering
01GROWTH provides end-to-end support for achieving Zero-Touch CRM Operations, covering custom CRM data modeling, data migration from legacy CRM systems, automation of CRM operations through AI agents via MCP Server (realizing zero-touch operations), and CRM design and operational optimization integrated with GTM strategy and RevOps.
For our own zero-touch operations, we adopted "Twenty"※5—an open-source CRM gaining growing attention as a next-generation CRM platform. Twenty's flexibility for customization to fit your own business operations makes it a strong candidate as the foundation for AI agent-driven CRM operations. 01GROWTH is an official implementation partner of Twenty.
Comment
Tatsuro Marui, CEO, 01GROWTH Co., Ltd.
We first transformed our own revenue operations into a zero-touch model, building and practicing AI agent-driven CRM operations entirely in-house. What we became convinced of through that process is that freeing data maintenance from human hands is not simply about efficiency—it becomes the foundation that enables more advanced GTM strategy and RevOps.
It is precisely because we have an accurate, consistent data foundation that higher-order initiatives like buying group visualization and marketing ROI proof become reality. Drawing on the practical knowledge gained through our own implementation, we provide comprehensive support from strategy planning through to implementation.
About 01GROWTH Co., Ltd.
Under the vision of "Toward a World-Class Revenue Organization," our team—bringing global hands-on experience—provides end-to-end support from GTM strategy planning to operational model design and implementation. Leveraging our extensive track record in Marketing Operations (MOps) and RevOps, our systematic approach based on global frameworks, and our pursuit of AI-driven advancements such as zero-touch operations powered by AI agents, we help companies achieve sustainable growth and competitive advantage.
Official website: https://www.01growth.com/
Glossary
※1 GTM (Go-To-Market) Strategy: An overall plan that defines "who to reach, how to reach them, and how to convert that into revenue" for a company's products or services. Combines multiple approaches—such as inbound marketing via advertising and web, and outbound sales via direct outreach—based on the situation.
※2 RevOps (Revenue Operations): An initiative and function that connects the systems and data of departments such as marketing, sales, and customer success—which tend to operate in silos—to run the entire company's revenue process efficiently.
※3 MCP Server (Model Context Protocol Server): A mechanism that serves as a "common connector" through which AI can safely access internal tools and data. By connecting to CRM through this interface, AI can perform tasks such as data updates on behalf of humans.
※4 Zero-Touch Operations: An operating model in which CRM maintenance tasks—such as data entry, updates, and organization—are not performed manually by humans, but handled continuously and automatically by AI. See "What Is Zero-Touch CRM Operations?" in the article for details.
※5 Twenty: An open-source CRM (software published in a form that anyone can freely use and improve) that has earned high acclaim from developers around the world. Featuring an intuitive, user-friendly interface and the flexibility to be customized for your own business operations, Twenty is gaining attention as a next-generation CRM platform.