A feature interview with EVERRISE Executive Vice President and CMO Kentaro Matsumoto and 01GROWTH CEO Tatsuro Marui was published in MarkeZine, a leading marketing media outlet.
The article explores the root causes of common challenges—such as misalignment between marketing and sales, and the inability to improve overall company performance despite each department meeting its targets—through the lens of GTM (Go-To-Market) strategy.
It covers ICP design, GTM motions, the role of MOps and RevOps, and the emerging "GTM Engineer" role in the AI era—laying out the key topics that revenue organizations need to address going forward.
▼ Featured Article
"Why Treating Revenue Organizations as a Constant Leads to Poor Results: The Essence of GTM Strategy for Sustainable Growth, with Marui"
Read the article