01GROWTH Launches Training Support Service for "GTM Engineer," a New Role for the AI Era
～ A Hands-On Program That Embeds GTM Strategy, RevOps Design Know-How, and AI Capabilities Into Your Organization Through Real Projects ～
01GROWTH Co., Ltd. (Headquarters: Kyoto, Japan; CEO: Tatsuro Marui; hereinafter "the Company"), with an extensive track record in supporting revenue organizations across GTM (Go-To-Market) strategy planning and operational model design and implementation, is pleased to announce the launch of its "GTM Engineer Training Support Service," designed to develop specialist professionals capable of autonomously designing and operating GTM processes. The service has already been adopted by Bridge Process Technology Co., Ltd. ("Bridge Process Technology"), supporting the company's development of new AI-driven services and the advancement of its workforce capabilities.
Illustration of the role of a GTM Engineer: designing, building, and optimizing the entire GTM process—from prospecting and qualification to sales and customer success—by combining tools, data, and AI.
Background: The Evolution of AI Is Demanding Both "Design and Implementation" from Revenue Organizations
A GTM Engineer is a technical specialist who designs and builds reproducible revenue-generation systems by combining tools, data, and AI. The practical application of generative AI and AI agents has dramatically expanded what AI can accomplish. However, to translate AI into business outcomes, it is essential that the underlying GTM strategy and processes are properly designed in the first place. If automation is pursued through AI without sound design, it risks amplifying and entrenching existing problems.
In other words, what revenue organizations need today is a dual capability: the know-how to correctly design GTM strategies and RevOps, and the implementation skills to extend and elevate those designs through AI. These capabilities cannot be acquired through textbooks or classroom training alone. They are only internalized as organizational knowledge through the practice of designing, implementing, and validating using your own real processes and data.
Service Overview: Not Classroom Learning—Hands-On Projects That Drive Real Organizational Adoption
The "GTM Engineer Training Support Service" is a hands-on support program that enables participants to acquire the design know-how 01GROWTH has cultivated in GTM strategy and RevOps—along with implementation techniques for extending and elevating operations through AI—not through lectures, but through real project work. Using your company's actual GTM processes as the subject, we collaborate with you through design, implementation, and validation, providing consistent support all the way through to embedding proven systems and practical knowledge within your organization. Our goal is not merely to deliver tool implementations or training, but to help organizations achieve autonomous operation—building systems and cultivating internal capability.
The service is built around three pillars:
● Joint Project Support: Visualization of current processes, KPI baseline design, clarification of AI and human role delineation, data preparation, and validation and execution
● GTM Engineer Development: A hands-on training program that develops practical knowledge within real projects, guiding participants toward autonomous operation and internal capability building
● Playbook and Toolkit Delivery: Systematizing proven winning patterns and tool utilization know-how to support broader organizational rollout
Projects proceed through six steps: (1) visualization of current GTM processes, (2) KPI baseline design, (3) AI and human role design and governance planning, (4) data preparation, (5) implementation by GTM Engineers, and (6) playbook development and rollout support. The first six months focus on joint project execution, followed by development and internalization support, with a total engagement spanning one year.
Adopted by Bridge Process Technology
This service has been adopted by Bridge Process Technology Co., Ltd., which supports the design and optimization of revenue processes through both consulting and technology. Through hands-on project work, Bridge Process Technology is strengthening its AI-driven implementation capabilities while independently advancing the development of new AI agent-based services.
For further details on the background and specifics of this engagement, please see the interview article published with members of Bridge Process Technology.
▶ Interview: "Revenue Process Transformation in the AI Era and the New Role of GTM Engineer"
https://www.01growth.com/revenue-leader-interviews/bridge-gtm-engineer
Comment from Our CEO
"The evolution of AI is shifting the competitive advantage of revenue organizations toward the ability to correctly design strategy and implement it as actual systems. Our mission with this service is to help our clients transform the GTM strategy and RevOps design know-how we have systematized through our books and consulting—along with the methods we have developed for extending and elevating operations through AI—into their own organizational capabilities through real project work. We exist to make this practical knowledge a source of lasting competitive advantage."
― Tatsuro Marui, CEO, 01GROWTH Co., Ltd.
About 01GROWTH Co., Ltd.
Under the vision of "Toward a World-Class Revenue Organization," our team—bringing global hands-on experience—provides end-to-end support from GTM strategy planning to operational model design and implementation. Leveraging our extensive track record in Marketing Operations (MOps) and RevOps, our systematic approach based on global frameworks, and our pursuit of AI-driven advancements such as zero-touch operations powered by AI agents, we help companies achieve sustainable growth and competitive advantage.
Official website: https://www.01growth.com/
Press Inquiries
01GROWTH Co., Ltd. | PR Department: pr@01growth.com